Conversation between a professor in cosmology and an old lady:

“Your theory that the earth is a ball which rotates around the sun has a very convincing ring to it, professor, but it's wrong. I've got a better theory,“ said the little old lady.

“And what might that theory be, madam?” inquired the professor politely.

“That we live on a giant crust of earth which is on the back of a giant turtle.”

“If your theory is correct, madam,” asks the professor surprised, “what does this turtle stand on?”

“That’s a very good question,” replied the little old lady. “The first turtle stands on the back of a second turtle who stands directly under him.”

“But what does this second turtle stand on?” persisted the professor patiently.

To this, the triumphant old lady yelled – “Well, it’s turtles all the way down!”

While this story is mainly used to illustrate the problem of infinite regress, we’ve been using it since the early days at Awell to indicate a level of execution or thought.

“We should go one turtle deeper on this one”

“That’s at least a turtle too deep”

On top of this use of turtles as a creative universal unit of measure, turtles are also a symbol of longevity. They’ve been around for millions of years and the oldest turtles have reached blessed ages well over 186 years. It’s a resilient species that has been able to adapt itself successfully to changing environments over eons of time. So there’s no other animal that aligns better with our mission.

All of this means the is the one and only Awell mascotte.