At the core of our company context are what unites us as a team, why we exist, what we want to achieve and how we intend to get there. Creating and refining this context helps us to achieve our mission as a team.
Our context is shaped through a set of questions:
Our Values create alignment internally, but also between us and the stakeholders we work with. Only with alignment can we achieve a common goal.
This is our purpose. It’s formulated in our Mission.
See our Vision.
We set Targets & Milestones and track a set of Metrics.
This is formulated in our Strategy. There is no clear cut definition of strategy so we formulate it in the way that works for us:
Our current context: where are we today and what is the external reality
Strategic initiatives or the “what”: if we focus on these, we believe it will enable us to make most progress
Phasing and milestones or the “when”
The organization we need to execute on this: our team, our drumbeat and our organizational design
The intermediate goals we set ourselves to make progress
This is part of our day-to-day and not codified here. You can dive into different functional areas like product, marketing and sales to read more about the inner workings of the beast.