Brand Guidelines
Writing Awell’s name
Good
Awell (1 word, first letter capitalized)
awellhealth.com (1 word, website address, not capitalized)
Not good
Awellhealth (1 word, capitalized)
Awell Health
AWell
A Well
AWELL
Anything else that is not “Awell”
Care flow and not Careflow
Two words, not one. However, in the codebase, the term is often codified as careflow_xx, but that doesn’t change the fact that it remains two words in its normal written form.
Logo
Full logo
Circle only
Favicon
Colors
Limit the number of used colors only to Awell’s official colors.
Awell Blue brand: Used for logo, main titles, and as a background color for the promo banners.
Awell Yellow: Used as a secondary brand color where we need a touch of contrast.
Awell Text: Used for the general text and iconography.
Awell Background: Used as an alternative background color. Can be instead of Awell Blue where we still want to draw attention to something important but we don’t want to use a strong/primary color.
Typography
Awell uses Roboto as its primary typeface. Roboto is a font created by Google and is a versatile font providing an optimal reading experience across all platforms and devices.
Composition
Limit the number of used fonts in a document to a maximum of 2-3 different sizes.
One-pagers have a stronger impact when the presented topic is using the entire real estate of a page. In order to achieve this we have two sets of dimensions available for text that offers a balanced visual proportion that can be used depending on the quantity of text.
Imagery
We use only real photos of Awell partners, customers, or users and product’s screenshots.
Iconography
We can use simple icons to convey a message, draw attention to an important aspect and break the monotony when is too much text.